Coordinator, Membership Marketing & Content Strategy

Please make sure to attach your resume to complete your application.


The Membership Marketing & Content Strategy (MMCS) team is responsible for strategizing, creating and updating content for the ASPCA's public- and donor-facing channels, including but not limited to, email, direct mail, digital advertising, offline fundraising, and our member magazine. The team collaborates closely with others in Development (print and digital designers, corporate partners, data, etc.), as well as with other departments throughout the ASPCA to effectively achieve the organization’s messaging, campaign and fundraising goals.

The Coordinator will support and help to implement the ASPCA’s member communications across various channels, including direct mail, telemarketing and digital. Working closely with the Senior Manager, MMCS, the Coordinator will assist with web maintenance, project scheduling, tracking and quality assurance; tracking stories, content creation and editing; routing of material between internal departments for program approvals and assist with maintaining and distributing content calendars. The Coordinator will also assist with other tasks as needed, provide status updates and meeting summaries, and help to integrate efforts across member communications channels.


​Responsibilities include but are not limited to:

Project Coordination (50%):

  • Gather program updates and maintain accurate stats on programs’ impact, working directly with program teams, Communiations and legal. Use stats to update website and printed materials annually where needed. 
  • Collaborate with MMCS, web team and other appropriate departments, to handle web content requests and ensure timely updates to content and assets on 
  • Maintain Trello project management work boards to keep website content audit up-to-date and delegate assignments as needed. 
  • Keep Senior Manager and others on the team updated on offline fundraising content plans and key results to help alignment where possible. Participate in regular brainstorms and bring discussion items to meetings to help enhance content efforts and strategy (for both online and offline).
  • Work closely with teams from various departments and programs to keep messaging consistent and projects moving forward in a timely manner.
  • Strong ability to multitask and prioritize moving projects is a must. 

Content Creation and Editing (50%):

  • Work with others on the team to write and edit content for projects across multiple channels, including, but not limited to direct mail, telemarketing scripts, email, blogs and SMS, ensuring messaging consistency and accuracy. 
  • Contribute to member magazine ASPCA Action while meeting copy deadlines and getting proper approvals. 
  • Help create and edit the ASPCA annual calendar, while also maintaining the weekly content calendar.
  • Work with team members across MMCS and other teams to align messaging and creative with the ASPCA brand.
  • Assist with editing and writing adoptable animal bios for, working with content team members, the Adoption Center, the BRC, the Los Angeles team and the web team.  
  • Work closely with the Content Manager to collect animal stories that highlight the scope of our work nationwide. Maintain an organized and collaborative list to be referenced by various teams.
  • Identify animal stories and write Happy Tail blogs and work with the Content Manager to schedule stories alongside appropriate narrative arcs, offline communications and mailings, and media plans or initiatives. 
  • Occasional editing and routing for APCC content, including blogs and infographics. 
  • Visit ASPCA programs/teams within NYC (with some travel opportunities) to capture original content for fundraising and engagement materials.  

Exemplifies the ASPCA’s Core Values:

  • Has Commitment and dedication to improving the lives of animals
  • Demonstrates Ownership and feels responsible for outcomes
  • Believes in Team – that we are stronger together
  • Seeks to Elevate others and reimagine what is possible
  • Focuses on Impact, specifically making change for animals

Compensation and Benefits:

Starting pay for the successful applicant will depend on a variety of factors, including but not limited to education, training, experience, location, business needs, internal equity, market demands or budgeted amount for the role. The target hiring range is for new hire offers only, and staff compensation may increase beyond the maximum hiring range based on performance over time. The maximum of the hiring range is reserved for candidates with the highest qualifications and relevant experience. The expected hiring salary range for this role is set forth below and may be modified in the future.  

The target hiring range for this role is $26.45/hour - $27.90/hour

For more information on our Benefit offerings, click here

Stay Connected – Join Our Talent Community

If you are interested in joining our team but do not see a position listed that fits your experience or interests, please click this link and join our Talent Community to stay connected to future opportunities with the ASPCA.


Ability to craft a strong story that motivates the public to take action, Ability to meet deadlines and work quickly under pressure, Ability to multitask across numerous projects, Ability to pitch stories and strategize content, Ability to turn around copy on a deadline, Able to accept editorial edits and suggestions from team members, Comfortable communicating on the phone, through video conferencing and via email, Demonstrated ability to work with high degree of autonomy and accountability and to be a team player, Detail orientation in ensuring content adheres to ASPCA messaging and styling, Excellent writing, proofreading and editing skills, Organized and detail-oriented with ability to prioritize, Strong interpersonal skills with the ability to cooperate with various departments and personalities, Strong Project Management skills, Strong work ethic and sense of initiative



English (Required)

Education and Work Experience:

Bachelors (Required)


1-3 years of work experience required, Experience in marketing and/or communications preferred

COVID Statement:
The ASPCA strives to maintain a COVID-free workplace. To that end, being fully vaccinated is a condition of employment for all ASPCA employees, including new hires, except where prohibited by applicable state or local law. The ASPCA makes reasonable accommodations for qualified applicants with disabilities or sincerely held religious beliefs that prohibit a person from being vaccinated.

Our EEO Policy:

The ASPCA is an Equal Employment Opportunity employer.  All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, national origin, ancestry, gender, gender identity or expression, age, marital or domestic partner status, citizenship status, sexual orientation, disability, genetic information, military or veteran status, or any other characteristic protected by applicable federal, state or local laws, regulations or ordinances.

Applicants with disabilities may be entitled to a reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws.  A reasonable accommodation is a change in the ASPCA’s standard application process, which will ensure an equal employment opportunity without imposing undue hardship on the ASPCA.  Please inform the ASPCA’s People Team if you need an accommodation in order to complete any forms or to otherwise participate in the application process.

Individuals seeking employment are considered without regards to race, color, creed, religion, sex, national origin, ancestry, gender, gender identity or expression, age, marital or domestic partner status, citizenship status, sexual orientation, disability, genetic information, military or veteran status,  or any other characteristic protected by applicable federal, state or local laws, regulations or ordinances.

ASPCA is an Equal Opportunity Employer (M/F/D/V).

Please don’t forget to attach your resume to complete your application.

About Us:
The ASPCA was founded in 1866 on the belief that animals are entitled to kind and respectful treatment by humans and must be protected under the law. As a 501(c)(3) not-for-profit corporation with more than two million supporters nationwide, the ASPCA is committed to preventing cruelty to dogs, cats, equines, and farm animals throughout the United States.

The ASPCA is headquartered in New York City, where we maintain a full-service animal hospital, spay/neuter clinic, mobile spay/neuter and primary pet care clinics, a rehabilitation center for canine victims of cruelty, kitten nursery, adoption center, and two community veterinary centers.

The ASPCA also operates programs and services that extend nationwide. We assist animals in need through on-the-ground disaster and cruelty interventions, behavioral rehabilitation, animal placement, legal and legislative advocacy, and the advancement of the sheltering and veterinary community through research, training, and resources.

At the ASPCA, we are committed to fostering a collaborative and compassionate culture and we welcome all voices to contribute to our lifesaving mission. Our staff represent a vast array of backgrounds and diversity dimensions, bringing with them valuable experiences and perspectives. They join the ASPCA to learn, grow, and continually do their best work on behalf of animals. We are inspired by our staff, partners, and the communities we support across the country who work to improve animal lives. We are committed to diversity, equity, and inclusion at the ASPCA because it elevates our organizational culture, aligns with our Core Values, and enables us to move further and faster toward the ASPCA’s vision – that all animals live good lives; valued by society, protected by its laws, and free from cruelty, pain and suffering.