Manager, Social Media Advertising Strategy

Please make sure to attach both a resume and cover letter to complete your application.

Summary:

The ASPCA Communications Department is a passionate, collaborative team responsible for leveraging various communications channels to further the organization’s mission of preventing cruelty to dogs, cats, equines, and farm animals throughout the United States.

The Manager of Social Media Advertising Strategy is responsible for strategy, creation and management of paid campaigns to support the organization’s key programmatic initiatives to engage and activate target audiences based on desired goals. Working closely with their supervisor, as well as program areas like Farm Animal Welfare, Equine Welfare, Puppy Mills and Government Relations, they will develop paid content that supports campaigns and key metrics, ensuring timely, accurate execution in alignment with the ASPCA’s brand and voice. They will collaborate closely with various departments to ensure paid campaigns are optimized and effective, including Media Relations, Creative, Digital Marketing, and Digital Acquisition.

This remote-based position is open to all candidates based within the United States.

The ASPCA strives to maintain a COVID-free workplace. To that end, being fully vaccinated is a condition of employment for all ASPCA employees, including new hires. The ASPCA makes reasonable accommodations for qualified applicants with disabilities or sincerely held religious beliefs that prohibit a person from being vaccinated.

Responsibilities:

Social Media Ad Strategy, Execution, and Reporting (60%)

  • Execute paid ad campaigns from beginning to end, upon request of campaign and program teams to meet their programmatic goals. Provide strategy support, which includes messaging, segmentation and creative recommendations to optimize campaign performance.
  • Provide campaign performance reports to show progress, final outcomes and key learnings for each campaign, and as needed to appropriate teams and leadership.
  • Maintain the paid social media calendar with requests that come through.
  • Proactively provide social media advertising recommendations to program teams based on their needs and goals.
  • Research and stay on top of various social media advertising opportunities across all channels including, but not limited to, Facebook/Instagram, Twitter, TikTok, Nextdoor, and others. Provide recommendations for channels that would be most effective based on each unique objective.
  • Connect regularly with ASPCA ad representatives across all major social media platforms to ensure campaign best practices and learn about new products and developments.
  • Keep up with social media, advertising, and technology trends and share important developments with relevant team members.   
  • Pull advertising creative options from image database. If needed, capture or create new social media content.

Team Collaboration and Communication (40%)

  • Participate in brainstorms to support ongoing and new campaigns, provide strategy and ideas from the social media perspective, and identify testing opportunities.
  • Participate in weekly social media meetings to plan and align with organic content shared across accounts.
  • Attend program team meetings and stay up-to-date on their activations and social media goals.
  • Collaborate with various team members in Media Relations, Creative, Digital Marketing, and Digital Acquisition to align on messaging, creative, targeting, reporting, and timing of execution.
  • Assist in the content vetting process, ensuring that all content shared across social media properties is accurate, engaging and legally compliant.

Exemplifies the ASPCA’s Core Values:

  • Has Commitment and dedication to improving the lives of animals
  • Demonstrates Ownership and feels responsible for outcomes
     Believes in Team – that we are stronger together
  • Seeks to Elevate others and reimagine what is possible
  • Focuses on Impact, specifically making change for animals

Education and Work Experience:

  • BA, BS or equivalent experience
  • Minimum of 3-5 years’ work experience in social media marketing
  • Strong understanding of social media advertising on Facebook, Instagram, Twitter, and other social networks. Proven track record of successfully leveraging social ads to meet KPIs
  • Must have experience using Facebook Business Manager tools
  • Strong knowledge and interest in social media platforms, best practices, measurement tools, and current digital trends
  • Understanding of social media KPIs, metrics regarding engagement and impressions
  • Administrative and project management experience
  • Proficient in Microsoft Office

Qualifications:

Ability to craft a strong story that motivates the public to take action, Ability to meet deadlines and work quickly under pressure, Ability to multitask across numerous projects, Ability to pitch stories and strategize content, Ability to turn around copy on a deadline, Able to accept editorial edits and suggestions from team members, Can work full-time from a remote office, Can work with a remote supervisor, Comfortable communicating on the phone, through video conferencing and via email, Demonstrated ability to work with high degree of autonomy and accountability and to be a team player, Excellent writing, proofreading and editing skills, Organized and detail-oriented with ability to prioritize, Strong interpersonal skills with the ability to cooperate with various departments and personalities, Strong knowledge and experience in social media platforms, Strong project management skills, including ability to initiate projects and lead them through to completion, Strong work ethic and sense of initiative

  

Language:

English (Required)

Education and Work Experience:

Bachelors, High School Diploma (Required)

  

COVID Statement:
The ASPCA strives to maintain a COVID-free workplace. To that end, being fully vaccinated is a condition of employment for all ASPCA employees, including new hires, except where prohibited by applicable state or local law. The ASPCA makes reasonable accommodations for qualified applicants with disabilities or sincerely held religious beliefs that prohibit a person from being vaccinated.

Our EEO Policy:

The ASPCA is an Equal Employment Opportunity employer.  All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, national origin, ancestry, gender, gender identity or expression, age, marital or domestic partner status, citizenship status, sexual orientation, disability, genetic information, military or veteran status, or any other characteristic protected by applicable federal, state or local laws, regulations or ordinances.

Applicants with disabilities may be entitled to a reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws.  A reasonable accommodation is a change in the ASPCA’s standard application process, which will ensure an equal employment opportunity without imposing undue hardship on the ASPCA.  Please inform the ASPCA’s People Team if you need an accommodation in order to complete any forms or to otherwise participate in the application process.

Individuals seeking employment are considered without regards to race, color, creed, religion, sex, national origin, ancestry, gender, gender identity or expression, age, marital or domestic partner status, citizenship status, sexual orientation, disability, genetic information, military or veteran status,  or any other characteristic protected by applicable federal, state or local laws, regulations or ordinances.

ASPCA is an Equal Opportunity Employer (M/F/D/V).

Please don’t forget to attach your resume and cover letter to complete your application.

About Us:
The ASPCA was founded in 1866 on the belief that animals are entitled to kind and respectful treatment by humans and must be protected under the law. As a 501(c)(3) not-for-profit corporation with more than two million supporters nationwide, the ASPCA is committed to preventing cruelty to dogs, cats, equines, and farm animals throughout the United States.

The ASPCA is headquartered in New York City, where we maintain a full-service animal hospital, spay/neuter clinic, mobile spay/neuter and primary pet care clinics, a rehabilitation center for canine victims of cruelty, kitten nursery, adoption center, and two community veterinary centers.

The ASPCA also operates programs and services that extend nationwide. We assist animals in need through on-the-ground disaster and cruelty interventions, behavioral rehabilitation, animal placement, legal and legislative advocacy, and the advancement of the sheltering and veterinary community through research, training, and resources.

At the ASPCA, we are committed to fostering a collaborative and compassionate culture and we welcome all voices to contribute to our lifesaving mission. Our staff represent a vast array of backgrounds and diversity dimensions, bringing with them valuable experiences and perspectives. They join the ASPCA to learn, grow, and continually do their best work on behalf of animals. We are inspired by our staff, partners, and the communities we support across the country who work to improve animal lives. We are committed to diversity, equity, and inclusion at the ASPCA because it elevates our organizational culture, aligns with our Core Values, and enables us to move further and faster toward the ASPCA’s vision – that all animals live good lives; valued by society, protected by its laws, and free from cruelty, pain and suffering.