Manager, Direct Response

Please make sure to attach your resume to complete your application.

Summary:

The Membership Marketing & Content Strategy (MMCS) team is responsible for strategizing, creating and updating fundraising and cultivation content for the ASPCA's public- and donor-facing channels, including but not limited to direct mail, telemarketing, canvassing, and our member magazine. The team collaborates closely with others in Development (online content creators, print and digital designers, planned giving, major giving, data, etc.), as well as with other departments throughout the ASPCA to effectively achieve the organization’s messaging, campaign and fundraising goals.

The Manager, Direct Response, will help ensure the ASPCA’s work is effectively communicated to our members and supporters who play a leading role in helping the ASPCA achieve our mission. The Manager will support and help implement the ASPCA’s fundraising, cultivation and acknowledgement communications across various channels, with a focus on direct mail, telemarketing, canvassing and DRTV mail fulfillment—as well as various online communications. Working closely with the Director, MMCS, the Manager will manage project scheduling, tracking and quality assurance; content creation and editing; providing art direction, contributing new ideas, and routing of material between internal departments and external vendors. The Manager will also provide status updates to key internal stakeholders to ensure all projects are on track and deadlines are met in a timely manner. This position has a heavy focus on direct mail, and experience with direct mail content and production is a must. 

This remote-based position (which requires some travel, as described below) is open to all candidates based within the United States.

Responsibilities:

Responsibilities will include, but are not limited to:
 

Project Management & Content Creation (70%):

  • Maintain Direct Response production schedule and project management scheduling templates with the Membership Assistant to ensure all deadlines are met in a timely manner.
  • Manage the direct response internal production process, ensuring accurate execution of annual, monthly and weekly direct mail projects, communicating with content, legal, creative, data, production teams and partner agency during key parts of the process.
  • Work with supervisor to create and edit content for direct mail projects being created in-house—optimizing controls and developing new package tests—obtaining legal and program approvals.
  • Assist with content creation and review across other channels, including but not limited to telemarketing, canvassing, email, blogs, SMS and ASPCA Action, ensuring messaging consistency and accuracy. 
  • Review and provide feedback for multiple rounds of art and proofs both internally and from agency partner, ensuring brand standards and accuracy.
  • Provide creative direction to designers for each mail project created in-house, based on decisions made with supervisor, acquisition and retention team leads, and route art for appropriate approvals.
  • Collaborate with other team members to identify leads for animal adoption stories or programmatic updates, leveraging stories and assets being used across channels to compel supporters to donate or engage with the organization.
  • Save and organize copy and creative for fundraising materials within Box.

Team Collaboration and Communication (30%):

  • Lead bi-weekly direct mail production check-in, encouraging an atmosphere for discussion for our production director, and acquisition, retention and data teams. Ensure that in-house production is on schedule and next steps are being tracked. 
  • Provide regular ASPCA briefing presentations and updated briefing materials to telemarketing, DRTV and canvass partners to fully inform the agents representing the ASPCA of appropriate and approved messaging and talking points.
  • Act as liaison to various ASPCA program teams, creating content to highlight their lifesaving work, and identifying potential animals whose stories can be leveraged in fundraising efforts.
  • Attend and participate in regular team meetings and provide discussion items and brainstorm topics to collaborate with the team to optimize, leverage and align organizational goals and member messaging.
  • Collaborate with larger Development team and other staff in the organization in ways that support the ASPCA’s core values. 
  • Contribute ideas to testing discussions and thematic planning during the quarterly direct mail production meetings, as well as throughout the year. 
  • Provide editorial support to the team with copyediting and proofing as needed.

Exemplifies the ASPCA’s Core Values:

  • Has Commitment and dedication to improving the lives of animals
  • Demonstrates Ownership and feels responsible for outcomes
  • Believes in Team – that we are stronger together
  • Seeks to Elevate others and reimagine what is possible
  • Focuses on Impact, specifically making change for animals

Compensation & Benefits:

The applicable target hiring range for this remote role is based on where the employee works, which for remote roles is the employee’s primary location of residence, and its respective cost of labor. We have organized the U.S. varying costs of labor index into three geographic zones. As a point of reference, below, we have included our ASPCA locations by geographic zone to illustrate what the hiring range would be in each of the following areas.  

 Starting pay for the successful applicant will depend on a variety of factors, including but not limited to education, training, experience, location, business needs, internal equity, market demands or budgeted amount for the role. The target hiring range is for new hire offers only, and staff compensation may increase beyond the maximum hiring range based on performance over time. The maximum of the hiring range is reserved for candidates with the highest qualifications and relevant experience. 

The expected hiring salary ranges for this role are set forth below and may be modified in the future.    

  • Zone 1 (Asheville, NC; Champaign, IL; Columbus, OH; Gainesville, FL; Miami, FL; Oklahoma City, OK; Overland, KS; Union, MO; Weaverville, NC): $56,000 - $61,000 annually

  • Zone 2 (Washington D.C.; Los Angeles, CA): $62,000 - $67,000 annually

  • Zone 3 (New York, NY): $67,000 - $72,000 annually

  • You can view which zone applies to where you plan to work here. For questions regarding other locations not found on the list, please send an email to Careers@aspca.org for more information.   

Information on our benefits offerings can be found here. 

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If you are interested in joining our team but do not see a position listed that fits your experience or interests, please click this link and join our Talent Community to stay connected to future opportunities with the ASPCA.

Qualifications:

Ability to craft a strong story that motivates the public to take action, Ability to ensure content adheres to ASPCA messaging and styling, Ability to meet deadlines and work quickly under pressure, Ability to multitask across numerous projects, Ability to pitch stories and strategize content, Ability to turn around copy on a deadline, Able to accept editorial edits and suggestions from team members, Comfortable communicating on the phone, through video conferencing and via email, Demonstrated ability to work with high degree of autonomy and accountability and to be a team player, Excellent writing, proofreading and editing skills, Organized and detail-oriented with ability to prioritize, Strong interpersonal skills with the ability to cooperate with various departments and personalities, Strong Project Management skills, Strong work ethic and sense of initiative

  

Language:

English (Required)

Education and Work Experience:

Bachelors, High School Diploma (Required)

  

Bachelor’s degree or equivalent applied work experience required., Experience in coordinating and organizing marketing campaigns a plus., Experience in non-profit direct response/fundraising preferred.

COVID Statement:
The ASPCA strives to maintain a COVID-free workplace. To that end, being fully vaccinated is a condition of employment for all ASPCA employees, including new hires, except where prohibited by applicable state or local law. The ASPCA makes reasonable accommodations for qualified applicants with disabilities or sincerely held religious beliefs that prohibit a person from being vaccinated.

Our EEO Policy:

The ASPCA is an Equal Employment Opportunity employer.  All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, national origin, ancestry, gender, gender identity or expression, age, marital or domestic partner status, citizenship status, sexual orientation, disability, genetic information, military or veteran status, or any other characteristic protected by applicable federal, state or local laws, regulations or ordinances.

Applicants with disabilities may be entitled to a reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws.  A reasonable accommodation is a change in the ASPCA’s standard application process, which will ensure an equal employment opportunity without imposing undue hardship on the ASPCA.  Please inform the ASPCA’s People Team if you need an accommodation in order to complete any forms or to otherwise participate in the application process.

Individuals seeking employment are considered without regards to race, color, creed, religion, sex, national origin, ancestry, gender, gender identity or expression, age, marital or domestic partner status, citizenship status, sexual orientation, disability, genetic information, military or veteran status,  or any other characteristic protected by applicable federal, state or local laws, regulations or ordinances.

ASPCA is an Equal Opportunity Employer (M/F/D/V).

Please don’t forget to attach your resume to complete your application.

About Us:
The ASPCA was founded in 1866 on the belief that animals are entitled to kind and respectful treatment by humans and must be protected under the law. As a 501(c)(3) not-for-profit corporation with more than two million supporters nationwide, the ASPCA is committed to preventing cruelty to dogs, cats, equines, and farm animals throughout the United States.

The ASPCA is headquartered in New York City, where we maintain a full-service animal hospital, spay/neuter clinic, mobile spay/neuter and primary pet care clinics, a rehabilitation center for canine victims of cruelty, kitten nursery, adoption center, and two community veterinary centers.

The ASPCA also operates programs and services that extend nationwide. We assist animals in need through on-the-ground disaster and cruelty interventions, behavioral rehabilitation, animal placement, legal and legislative advocacy, and the advancement of the sheltering and veterinary community through research, training, and resources.

At the ASPCA, we are committed to fostering a collaborative and compassionate culture and we welcome all voices to contribute to our lifesaving mission. Our staff represent a vast array of backgrounds and diversity dimensions, bringing with them valuable experiences and perspectives. They join the ASPCA to learn, grow, and continually do their best work on behalf of animals. We are inspired by our staff, partners, and the communities we support across the country who work to improve animal lives. We are committed to diversity, equity, and inclusion at the ASPCA because it elevates our organizational culture, aligns with our Core Values, and enables us to move further and faster toward the ASPCA’s vision – that all animals live good lives; valued by society, protected by its laws, and free from cruelty, pain and suffering.